Because of the reason that I have been making soft-packed small program products for more than two years, after market research, business model exploration, and user demand acquisition... In the process of hitting a wall step by step, I have also experienced product evolution in traditional industries. Must understand, have some new understanding special database and perception. So take the soft decoration industry as an example to write today's article, and analyze the product evolution ideas and reasons that have been generated according to changes in market demand in the past three years.
Maybe because of the whole process, my role is more inclined to observer and executor. It is not the reason of the decision-maker (boss), so some views may be to see the mountain instead of the mountain, and all the great gods in the industry are welcome to discuss and advise together. 1. Embrace change The only constant in the world is change. With the special database development of the economy and the improvement of people's self-awareness, what they want has gradually changed from the original single food and clothing to more and more diversity, and they have more pursuit of spiritual needs.
And people are more and more accepting such diversity Sex, and this ideological change also affects the iteration of Internet products all the time. Take the soft furnishing industry where I work as an example. Initially, people bought furniture from large-scale stores such as Red Star Macalline and Sixth Space. But now the natural flow of stores is less and less, special database people choose more and more spaces and channels, traditional stores can no longer highlight their advantages, brand owners have begun to seek new ways: live broadcasts and small videos emerge in an endless stream; technology-led Kujiale.