2016 saw brand partnerships take center stage as a growth strategy. Now we see a growing number of brands looking for strategic partners to stay ahead of the Industry Email List competition. Partnerships help brands increase their added value beyond what they provide alone. Whether it's a loyalty campaign or an ongoing program, the right partnership offers exciting new ways to reward customers, which will boost sales and loyalty. For example, Wyndham Rewards, a top-ranked Industry Email List hotel rewards program, recently partnered with Caesars Entertainment's award-winning casino-based " Total Rewards" program.
Matching and opportunities to redeem points for unique hotel experiences, restaurants and entertainment. The partnership extends the reach of both brands and Industry Email List connects them to potential new customers. 4. Consumers expect brands to be socially responsible A recent study found that 81% of millennials expect companies to Industry Email List go beyond generating profits and serving as drivers of change and becoming active in their communities. This can have a major impact on loyalty, as consumers are increasingly likely to support brands with purpose. Nearly 66% of consumers are willing to pay extra for products and services from companies committed to having a positive social and environmental impact.
Integrating corporate social responsibility initiatives as part of your loyalty offering allows you to better meet customer expectations and build loyalty. Loyalty Industry Email List programs like TOMS Passport Rewards pioneered the trend. They offer their loyal members the opportunity to redeem points on a donation to a charitable cause or initiative. For example, currently members can redeem points for a $25 donation to help TOMS support US-based after-school groups and community development programs. This option builds goodwill and helps customers form more emotional Industry Email List connections with the brand. 5. Premium loyalty programs are increasingly attractive We are seeing a wave of premium program