Who is your target audience and who influences it? You can find out the answer by analyzing the sales or service data that you already had in your company; in addition, it is advantageous to sell to an existing customer. You will be able to identify several fundamental data such as: age, profession, income, location, frequently asked questions, needs/desires, among others. With these data your content strategy will be based on the client. Then, the information you give them can be of real relevance to your target audience. The data obtained can also support you with your business omnichannel , since this information influences the configuration of social networks and newsletters, among other tools.
After understanding where and how to publish your content, you must follow a step by step: connect your seo keywords in google and write the domains that appear : the more common the domains, the greater the probability that more traffic has viewed them. Identify which websites are similar to these: “(domain name) versus…” and check what the b2c email listsuggestions are. You can do the same versus in terms of social networks : use tools like buzzsumo to find out which platforms are best for you in terms of the data of your target audience. After you know where your people are, you can answer if there is an opportunity on those domains for advertising, guest blogging, or influencer marketing.
On the other hand, you must take into account that for big data there are two types of data: structured: data adjusted to a system such as google analytics. Unstructured: data without organization, such as messages, tweets, etc. Important data can be extracted from there but there is no way to track it. The latter can be a very powerful resource for your content marketing. These measure emotions more than anything else, they know what moves your users, their intentions and habits. Imagine having access to this data and being able to respond with content to the feelings of your users.