Sohel Chowdhury

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Sohel Chowdhury
Jul 05, 2022
In General Discussion
A software company that helps civil and industrial contractors manage projects from bid to completion, HCSS has been in business for 30 years. Its clients build everything from roads and waste treatment plants phone number list to bridges, dams and pipelines. Although the phone number list company has traditionally had a rich marketing culture, four years ago it chose to focus on content and brought in Dan Briscoe. Soon after, he hired Skyler Moss phone number list to lead the digital marketing department. Anchored by a solid content base, Dan, Skyler and their team (which has grown from five to 23 in four years) have reached new heights of success, one story at a time. Together, they're a dynamic content marketing duo whose shared philosophy is simple: talk phone number list to customers to figure out what they need to help them do their job better. Dan's goal is to provide useful content to customers and give HCSS a bigger footprint. In short, he wants to deliver the phone number list right content to the right person, which is an important task considering everyone involved in the phone number list buying process. Dan and Skyler's collaboration has resulted in some very useful new audience personas that have helped fuel HCSS' customer-focused content initiatives, as well as their construction industry initiative called I Build America. This focus on both the phone number list audience and a larger purpose is why we chose Dan and Skyler as our first phone number list Content Marketer of the Year finalist duo. Make the customer the hero One of the phone number list first major projects Dan and Skyler worked on together was the HCSS Most Interesting Project Award (now called Construction Impact Awards). This program provides customers with a platform and a fun competition phone number list to showcase the work they do across the country (and beyond) using the company's software. “He probably got 50 times the phone number list results we thought,” Skyler says. "It blew up our web servers and nearly crashed our site in the first 30 minutes." More importantly, it provided the phone number list light bulb moment that made them realize that the pride their audience members had in their work should be central phone number list to their marketing efforts. “It transformed the marketing department phone number list as well as the way the company views marketing,” Skyler says. Building on this success, HCSS then launched a campaign to find the best construction interns and make them heroes with the Construction Intern Awards. They encouraged interns phone number list to submit short essays and photos about their work, then used that content to create a website and social media posts. “The phone number list first year we had 250 applicants who wowed us with the stories of the work they were able to accomplish. The phone number list program was so successful and the judges were so impressed that we doubled the scholarship amount to $50,000 in the second year,” says Dan. “We are days into the second year of the phone number list competition and we have already exceeded the number of applicants in the first year.”
How a phone number list brand created a movement by investing in goals content media
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