Jun 21, 2022
In General Discussion
Patterns changed and not only how certain products are presented has changed, but also how certain brands reach the market and how they have begun to position themselves at a kind of multilevel. Their marketing strategy is beginning to take into account that they have consumers of various ages and have begun to address them in a usa phone list way, in addition to introducing strategies that place the youngest in the environments and shopping surfaces of adults and seniors. Marketing for different ages Some brands and some companies that are initially usa phone list in market niches and in areas where adults are the ones who dominate the decisions (such as restaurants) also reach children and also have strategies positioned to reach that market. . A great example to understand this point is at McDonalds . The fast food chain sells a product that is essentially for adults (children do not make decisions to go out to eat) and yet not only does it also reach children but they also have campaigns for them. You just have to think about the Happy Meal and what it is and what it means. In theory it is a children's menu, as many restaurants in the world have, but in reality it is a marketing device to connect with the little ones. The Happy Meal is attractive and sells. To this is added that their own stores are also a claim to reach the smallest, What McDonalds does can be found in other fast food chains. Burger King or Telepizza have products for children and communications for children. In some cases, they even have specific usa phone list for the little ones. In some usa phone list they have a play area and organize birthdays. Being an adult is no longer what it used to be But where change is much more visible and where it is much easier to find that difference usa phone list how things were sold in the past and how they are sold now, where it is much easier to find how certain demographic barriers that were taken for granted have come to an end , is in those brands of products for children that also reach adults. Companies like Lego or PlayStation or Nintendo sell products that have traditionally been associated with childhood and that were bought to be consumed by those age groups. Now, they also reach adults and target them too. Lego is one of the best examples to understand how things have changed. Your adult consumers have created a large community where your product is talked about and consumed. The company not only tries to connect with them, but usa phone list launches products and services that are very thoughtful for them. This is the case, for example, of collector's editions (something that Mattel also does with usa phone list ) or of more complex products, but also of communication and marketing actions that reach adults and not so much children. Not long ago Lego ran a campaign with Airbnb that allowed the winner (an adult) to sleep in a room made from Lego bricks. Another example can be Disney and its movies, which have always been a clear example of products for children. Disney has not only reached the adult public by buying franchises and content producers that reach that market, but has also begun to understand that not only children consume its products.