Definition of KPIs You may be wondering what a KPI is? It is an abbreviation of the English Key Performance Indicators literally translated as Key Performance Indicators . These are measurable metrics with which you can determine the final verdict of a given experiment. KPI in marketing is usually a number or percentage and concerns the point of contact between the customer and the brand opening an email clicking a link time spent by the user on the website adding a product to the cart etc. KPI examples In digital marketing KPIs are usually measured separately for different levels of brand awareness at the recipient.
For awareness the first stage of the customer's journey getting to know the brand reaching out these will include ad impressions email deliverability watch a video entering a profile on a social network. tests ab in FreshMail If the message fits well with the recipient or they already know your brand they move on to the engagement stage . KPIs then Taiwan WhatsApp Number List change to more specific business ones post likes and comments content sharing time spent on the site website entry opening emails link clicks number of products pages displayed. Finally for the final stage i.e. conversion KPIs usually relate to the final business goal you set for your campaigns for example filling out the form adding a product to the basket pay for the purchase make a phone call to your company.
How to conduct A B tests in email marketing? In email campaigns A B tests are most often performed at the engagement level. You want the recipient to open the e mail without this he will not get acquainted with the offer and will not proceed further. This is the most universal purpose of any email on the Internet and you don't even need to know what email marketing is to feel this need and implement it. The subject and the name of the sender are responsible for the opening of e mails.