Describe your brand voice in three words Work with your primary content creator and brand identity owner in the same room as the whiteboard (or in a virtual environment where everyone can see the whiteboard). Again, cast a wide net and invite content creators from across the organization, including teams from PR, sales enablement, customer success, and more.
Think of the whiteboard content as the best example of the brand voice you want to embody. Discuss the common theme of all these works. Divide the examples three topic groups. If your brand were a person, how would you describe its personality to someone? At this point, also describe your competitors as people. Is one of your competitors a class bully?
Is the other a cheerleader? How do the personality traits of your brand make you unique? If your Tweet Let's create an example using these three broad features: Passionate eccentric truly Define each item in detail. How do these characteristics manifest in the way you communicate with your audience?