This option is often neglected by people new to e-mail marketing but can prove a tremendous boon to your marketing efforts. For example, if you send one e-mail out to a list of 1,000 subscribers, and five percent of those e-mails are forwarded on, you can potentially reach a new subscriber quota of 1,050 people and also increase the returns from your campaign.
A final tip that's worth implementing is to segment your users into distinct groups based on their activities and status. For example, you can categories all new subscribers into one segment and then send out a welcome e-mail and maybe a seven day course to anyone who has just signed up to your list. This ensures that you are effectively striking while the iron is hot and it will encourage the user to return to your website to look for more information.
Direct marketing has several proven advantages over the conventional ways of marketing such as print and broadcast media, hoardings, and the likes. Direct marketing helps your company to target only the people who have shown interest in its products or services, or have been linked with your industry in one way or another. Homeowner lists are lists of names of people having certain area of interest, along with other credentials such as contact number, e-mail address, etc.