Its a good idea to let everyone who uses the logo know how it was created and what its philosophy is. A good brand book should show and demonstrate the process to achieve the final effect. Flag Structure This is a detailed description of the flag structure. Usually the logo is placed on a special architectural grid for this department which precisely defines its proportions and parameters. Maximum precision and clarity are important here so leave no doubts about the construction of the logo. Basic and Alternative Versions of the Logo The basic version of the logo is the basic starting point and the most important element of the brands visual identity and all communication materials that will be created later. It usually provides a stamp next to the name of the horizontal version and a stamp above the name of the vertical version. Both versions can be considered the base version and used interchangeably as needed. The Brand Manual also includes other acceptable forms of using the logo in alternate versions. Sometimes it comes in a wide range sometimes in different color versions monochrome or colorless according to the company.
It can also be an abbreviation of the signet ring itself Color and typography of the logo Each logo should have a specific color scheme to display it. This applies to signage and signet rings. Usually specified with or and sometimes specified with or. This is to ensure that the logo always appears in the same color and shade in any form. This color specification also helps in communication with printing houses or graphic designers. Typography is a particularly Netherlands WhatsApp Number List of a trademark that requires elaboration. A book logo should specify exactly what typeface is used both in the name itself and in the statement. This can provide an important benchmark for typography used in other company advertising materials. What should be included in the brand book Protected area and basic logo In this part we define precisely the area around the logo that should not be violated where no object or text can be found. This is the protected area of ​​the sign. The base field in turn indicates the minimum distance of the logo from the edge of the document. Sometimes the field of protection and the field of fundamentals overlap the essence of both.
The quality is to make the logo legible never lose its meaning and aesthetic value. Minimum logo size The brand manual should also clearly define the minimum acceptable size for the logo to be legible even on small surfaces. They are available in basic and extended versions with advertising banners as well as in vertical and horizontal versions. For printed materials the parameters will be given in millimeters and for online materials they will be given in pixels. Using the Logo on Different Backgrounds This section of the Branding Handbook provides instructions on how to use the logo depending on the background in which it is placed. It should provide guidance on when the base version of the logo works best and when to use an alternate version and which color version is the best choice for a given background. Unacceptable Modifications The brand book should also point out mistakes to avoid when using the logo. Often examples of misuse of trademarks are provided here that affect readability aesthetics or meaning and thus may damage the companys image. Basic and Extended Brandbook The above meta for Brandbook.